5-Star Promise

Building on decades of investments in safety and security, AHLA and nearly 20 major brands in membership announced the 5-Star Promise in 2018, a pledge to provide hotel employees across the U.S. with employee safety devices (ESDs) and commit to enhanced policies, trainings and resources that together are aimed at enhancing hotel safety. In addition to increasing participation by 200 percent from the original committee of nearly 20 brands to 51 member companies, the hotel industry has made significant progress in the over the last year around the deployment of employee safety devices (ESDs) which is underway nationwide.

The 5 Stars:

  1. Our People Culture
  2. Mandatory Policies
  3. Training & Education
  4. Employee Safety Devices
  5. Vital Partnerships

Read more about the promise here.


The hotel industry has also partnered with the National Alliance to End Sexual Violence (NAESV) for several years to raise awareness of sexual violence provide hotel operators and managers with training, tools and resources to identify and report sexual harassment and assault.

Continuous Security Enhancements

The hotel industry works closely with safety experts, law enforcement and others to continuously review and update protocols, procedures and technologies that can help keep both employees and guests safe.

Human Trafficking Awareness

AHLA launched the No Room for Trafficking campaign to unite the industry around a single, comprehensive approach to fight human trafficking, with the goal of training every hotel worker. In addition to new resources for members, AHLA also developed strategic partnerships with leading national prevention partners, including ECPAT-USA, Polaris, U.S. Department of Homeland Security’s Blue Campaign, Businesses Ending Slavery and Trafficking (BEST), SafeHouse Project, the D.C. Rape Crisis Center, and many others.

No Room for Trafficking is an AHLA national awareness campaign that builds on the industry’s ongoing commitment and work to end human trafficking. Through elevating, assessing, educating and supporting the fight to end human trafficking, AHLA’s campaign will ensure hotel employees are continuously developing a better understanding of ways to identify traffickers and potential victims in hotels.